Friday, January 14, 2011

Tutorials on social media

A roundup of guides on how to use blogs, Facebook, Twitter & more

Here are tutorials our team has created to help show nonprofits, cause organizations, businesses and individuals how to effectively use social media. Most of our tutorials are short video screencasts.
For additional resources, see the Sharing Center, our posts on resources and tools andvideo interviews.

Tutorials

Blogs
• 10 steps to create a great call to action 
• How to optimize your nonprofit’s donation button
• Nonprofits: Is your website mobile-ready?
• How to create a comments policy for your blog
• 10 tips for writing an impactful blog post
• The difference between WordPress Posts and Pages
• A WordPress plug-in to simplify SEO
• 10 essential WordPress plug-ins
• How to engage your blog’s community
• How to repost content with Posterous
• How to make your website more accessible
• How to make social media ‘wheelchair accessible’
• 13 ways to get your blog posts retweeted
• How to grow your blog with guest posts 
• 9 ways to attract more comments on your blog
• 6 essential social media plug-ins for your blog
• How to optimize your blog’s commenting system
• 6 actions to optimize your blog’s subscriptions
• How to optimize your most visited blog pages
• Essential social media connections for your blog
• 9 critical stats to measure on your blog
• How to integrate your iTunes podcast into WordPress
• How to install Google Analytics on WordPress and Posterous
Facebook
• Facebook Pages now offer easier ways to create friendly urls
• How to send invitations to 5,000 prospective Facebook Page fans
• New Facebook Profiles: A tour of all the changes
• How to measure Facebook Page fan growth and engagement 
• How to add a Facebook Like Box to your site or blog
• How to display photos and videos to a subset of your Facebook Page fans 
• A guide to recent changes to Facebook Pages
• How charities can take advantage of Facebook Deals
• How to post to other Facebook Pages – as a Page
• All about the new admin panel for Facebook Pages
• How to target Facebook wall posts to specific fans 
• How to claim your nonprofit’s Facebook Places Page
• How to target Facebook wall posts to specific fans
• Essential tips for updating your Facebook Page
• How will your nonprofit use Facebook Places?
• 2 big changes to Facebook Pages
• How to customize your nonprofit Facebook Page
• How to know if your Facebook Page is working
• 8 ways to engage your Facebook fans in 3 minutes or less 
• How to link your Facebook Page to your donation page
• Facebook 101 for nonprofits
• 13 Facebook Page features that will make your day
• How to set up a Facebook Page 
• 3 killer tools to measure your Facebook clout 
• Openbook: A new way to search on Facebook
• Amplify your event with Facebook’s new Live Stream plug-in
• 8 new Facebook plug-ins to socialize your site
• How to use Facebook Insights
• How to create a custom Facebook Page url
• How do I get my nonprofit’s Facebook fans to donate?
• The differences between Facebook Pages and Groups
• Choose the best settings for your Facebook Page
• How to turn Facebook visitors into fans
• How to get more traffic from Facebook
• 12 steps to creating a compelling Facebook Page
• 11 stats you need to measure on your Facebook Page
• How to add a Facebook Page Fanbox to your site
• How to tutorial on how to import your blog posts into your Facebook Page
• How to make a Facebook page in under 4 minutes
Social media
• 14 free tools to measure your social influence
• How to measure your nonprofit’s social media success
• Social media ROI: The metrics and strategies
• How to get a Wikipedia page for your nonprofit
• How to create a Google Group discussion list
• 10 steps for planning a successful webinar
• An easy way to organize applications online
• How to grow your blog with social media for social good 
• How to bridge professional and social networks with social media 
• 5 lessons from a crowdsourced birthday party 
• Why your nonprofit should check out Google Buzz
• How to get supporters to retweet content
• 8 tips for effective online networking
• 8 simple ways to optimize your LinkedIn profile
• How to use LinkedIn to promote your blog
• 10 tactics to be more efficient with social media
• How to make giving on your site more social
• Tips on fundraising with social media
• How Google’s real-time search impacts your nonprofit

Tutorials (video screencasts)

Blogs

10 steps to create a great call to action
10 steps to create a great call to action
Producer: John Haydon
December 2010
Tutorial: A call to action is a direction or request for your visitor to take action. That can range from sharing content via social media, joining an email list, signing a petition or making an online donation. Here are 10 steps to create an effective call to action on your site or blog.
How to optimize your nonprofit's donation button
How to optimize your nonprofit’s donation button
Producer: John Haydon
December 2010
Tutorial: Here’s an improvement that you can make to your website or blog that only takes a few minutes but will have a lasting impact on the amount of donations you receive through your site.
Nonprofits: Is your website mobile-ready?
Nonprofits: Is your website mobile-ready?
Producer: JD Lasica
November 2010
Tutorial: If you want your site to be mobile-enabled across a wide range of devices, with no download required on the user’s part, here’s an easy way to do that.
create-a-comments-policy
How to create a comments policy for your blog
Producer: John Haydon
September 2010
Tutorial: If you’re launching a blog for your nonprofit or organization, one thing you’ll have to think about is how to deal with comments. A comments policy (or community guidelines) is a set of rules and expectations your readers can follow when commenting. This tutorial will teach you how to create a comments policy for your blog.
10-tips-for-writing-an-impactful-blog-post
10 tips for writing an impactful blog post
Guest post by Spencer Critchley
O’Reilly Network
July 2010
Tutorial: As you start a blog for your nonprofit or organization, write what you know and what you care deeply about, and follow some of the best practices that journalists and writers have long employed. Here are 10 tips on how to write an effective, authoritative and persuasive blog post.
the-difference-between-wordpress-posts-and-pages
The difference between WordPress Posts and Pages
Producer: John Haydon
April 2010
Tutorial: When you launch a hosted WordPress blog for your nonprofit, one of the first questions you might have is the difference between Pages and Posts. When would you use one over the other, and why? We’ll tell you.
a-wordpress-plug-in-to-simplify-seo
A WordPress plug-in to simplify SEO
Producer: John Haydon
March 2010
Tutorial: SEO is the practice of improving the traffic to a website from your website’s organic results on Google. If you don’t understand the value of SEO for your nonprofit, ask yourself the following question: “How would sending people to our website just when they’re interested in our cause impact our online fundraising?”
wordpress-plugins
10 essential WordPress plug-ins
Producer: JD Lasica
March 2010
Tutorial: If you’re launching or running a WordPress blog, here are 10 add-ons to make your blog more powerful & versatile.
how-to-engage-your-blogs-community
How to engage your blog’s community
Guest post by Danny Brown
January 2010
Tutorial: There has been much written about what makes a good blog community. This post will give you some ideas on how you can best engage your blog community once you’ve started to grow one.
repost-content-with-posterous
How to repost content with Posterous
Producer: John Haydon
January 2010
Tutorial: Posterous has broken down barriers to blogging by allowing users to post various types of content via email. Video, photos, videos and text are automatically formatted by Posterous. Here’s a quick guide to posting content quickly and easily.
how-to-grow-your-blog-with-guest-posts
How to grow your blog with guest posts
Producer: John Haydon
January 2010
Tutorial: Nine tips on how guest blogging could be a critical addition to your blog.
9-ways-to-attract-more-comments-on-your-blog
9 ways to attract more comments on your blog
Producer: John Haydon
January 2010
Tutorial: Getting more comments has a lot to do with the content and how inviting the post is to make comments. How do you solicit more comments with social media?
6-essential-social-media-plug-ins-for-your-blog
6 essential social media plug-ins for your blog
Producer: John Haydon
January 2010
Tutorial: Here are six mission-critical social media plug-ins for your blog — and why they’re important.
how-to-optimize-your-blogs-commenting-system
How to optimize your blog’s commenting system 
Producer: John Haydon
January 2010
Tutorial: You can tell a lot about the impact you have on your readers by the number, diversity and quality of your comments. Here’s how to lift the barriers to comments on your blog.
make-your-website-more-accessible
How to make your website more accessible
Producer: JD Lasica
August 2009
Tutorial: Some 60 percent of all websites are not accessible to the disabled. Here’s an interview with two experts to discuss specific steps website operators and bloggers can take to make their sites and blogs accessible, including adding simple things like alt tags, captions and underlined links.
how-to-make-giving-on-your-site-more-social
How to make giving on your site more social
Producer: Guest post by Frank Barry
January 2010
Tutorial: Suggestions on how to make the online giving experience more social for your donors.
6-actions-to-optimize-your-blogs-subscriptions
6 actions to optimize your blog’s subscriptions
Producer: Guest post by Grant Griffiths
January 2010
Tutorial: Here are six actions you can take to optimize subscriptions to your blog, ranging from design and ease of use to rewards.
how-to-optimize-your-most-visited-blog-pages
How to optimize your most visited blog pages
Producer: Guest post by Michael Martine
January 2010
Tutorial: Tips on how to identify the most popular pages on your blog and how to optimize them for better reader engagement and conversion.
essential-social-media-connections-for-your-blog
Essential social media connections for your blog
Producer: John Haydon
January 2010
Tutorial: The main goal of your blog is to be a platform for connection: your readers connecting with you, connecting with each other, and connecting with your social media outposts. Here are some tricks you should know.
9-critical-stats-to-measure-on-your-blog
9 critical stats to measure on your blog
Producer: John Haydon
January 2010
Tutorial: A guide to assessing the key metrics you should be looking at to measure your blog’s success.
itunes
How to Integrate Your iTunes Podcast Into WordPress
Producer: John Haydon
January 2010
Tutorial: A step-by-step guide to integrating an iTunes podcast into your WordPress blog.
analytics
How to install Google Analytics on WordPress and Posterous
Producer: John Haydon
January 2010
Tutorial: Optimizing your blog presence starts with measuring it, using Google Analytics. Here’s a quick guide to get you set up.

Facebook

create friendly urls
Facebook Pages now offer easier ways to create friendly urls 
Producer: John Haydon
December 2010
Tutorial: Facebook Pages now have a new option called “Create Alias” under “Marketing” within the admin panel. An alias is a shortened url for your Facebook Page, making it easier for potential fans to remember and easier to use in print, radio or TV.
send invitations
How to send invitations to 5,000 prospective Facebook Page fans
Producer: John Haydon
December 2010
Tutorial: Facebook Page owners can now send up to 5,000 email invitations to become a fan of their Page with a new marketing feature called “Tell your Fans.” This feature is only available for newer Pages and is perfect for organizations that have built up a large email list over months and years.
New Facebook Profiles
New Facebook Profiles: A tour of all the changes 
Producer: John Haydon
December 2010
Tutorial: Facebook has just introduced new, enhanced profiles for its approximately 600 million members. Here is a look at the changes and what they will mean for you.
measure Facebook Page fan growth
How to measure Facebook Page fan growth and engagement 
Producer: John Haydon
December 2010
Tutorial: Facebook Insights lets you view metrics on fan growth, fan demographics and how those fans engage with your Page. This is your No. 1 tool to get the most bang from your efforts on Facebook.
add a Facebook Like Box
How to add a Facebook Like Box to your site or blog
Producer: John Haydon
November 2010
Tutorial: The Facebook Like Box is one of the most powerful social plug-ins that a nonprofit — or any organization — can use. Creating one is simple, so you should spend the 10 minutes it takes to customize one for your organization’s needs.
display-photos-and-videos1
How to display photos and videos to a subset of your Facebook Page fans
Producer: John Haydon
November 2010
Tutorial: Take a look at how to post photos and videos to a subset of your Facebook Page fans. This video shows you how to target specific fans by location or language, and post photos and videos.
guide-to-recent-changes
A guide to recent changes to Facebook Pages
Producer: John Haydon
November 2010
Tutorial: Facebook Pages has undergone so many enhancements over the past few months that even the simple act of creating a Page is different. Here’s a tactical guide summarizing the steps required to create a Facebook Page as well as all the new Page features.
facebook-deals
How charities can take advantage of Facebook Deals
Producer: John Haydon
November 2010
Tutorial: Facebook recently launched a new app for Facebook Places called Deals. Deals essentially allows any small business to more easily offer deals when users check in to their place on Facebook. This tutorial discusses how nonprofits can take advantage of the new feature.
post to other Facebook Pages
How to post to other Facebook Pages – as a Page
Producer: John Haydon
November 2010
Tutorial: Here’s a guide for those who want to post to other Facebook Pages when representing your own brand’s Page.
admin-panel
All about the new admin panel for Facebook Pages
Producer: John Haydon
October 2010
Tutorial: If you’re confused by Facebook Pages, this will be a change you’ll welcome: Facebook has just released a new admin panel for Facebook Pages.
target-facebook-wall-posts
How to target Facebook wall posts to specific fans
Producer: John Haydon
September 2010
Tutorial: You’ve spent months building up your Facebook Page followers and engaging with them. But did you know about the little-known feature within your Facebook Page that gives you the ability to target wall updates to a specific group of connections?
claim-your-nonprofits-facebook-places-page
How to claim your nonprofit’s Facebook Places Page
Producer: John Haydon
September 2010
Tutorial: The benefit of claiming your Facebook Places Page is having the ability to publish content to those who have checked into your Place, which Facebook recently introduced to bring location-based functionality to your social network. This video covers how to claim a Facebook Place for your organization.
target-facebook-wall-posts
How to target Facebook wall posts to specific fans
Producer: John Haydon
September 2010
Tutorial: Did you know about the little-known feature within your Facebook Page that gives you the ability to target wall updates to a specific group of connections? Facebook Pages allow you to target private updates to fans. Here’s how.
updating-your-facebook-page
Essential tips for updating your Facebook Page
Producer: John Haydon
September 2010
Tutorial: This tutorial will give you essential tips on the various ways users and administrators can update your organization’s Facebook Page.
nonprofit-use-facebook-places
How will your nonprofit use Facebook Places? 
Producer: John Haydon
August 2010
Tutorial: Facebook has launched a location-based “check-in” app for mobile devices called “Places” where Facebook seeks to encourage serendipitous meetings between Facebook friends at the places they hang out. How can your nonprofit use Places?
2-big-changes-to-facebook-pages
2 big changes to Facebook Pages
Producer: John Haydon
August 2010
Tutorial: Facebook implements two changes are meant to simplify the navigation of Pages, make life easier for app developers, and enable Facebook to build the next generation of tools for growing your business with Facebook.
8-ways-to-engage-your-facebook-fans-in-3-minutes-or-less
8 ways to engage your Facebook fans in 3 minutes or less
Producer: John Haydon
July 2010
Tutorial: One self-evident requirement for nonprofit marketing on Facebook is regularly posting interesting content on your Facebook Page. I recently conducted a few informal experiments with some Facebook Pages and my own Facebook Profile, and found that folks were three or four times more likely to engage with a pithy status update over a shared URL, photo or video.
how-to-link-your-facebook-page-to-your-donation-page
How to link your Facebook Page to your donation page
Producer: John Haydon
July 2010
Tutorial: One critical feature of your nonprofit Facebook Page is giving your connections easy ways to donate to one of your causes. This post will give you at least three ways to link your Facebook Page to a fundraising application.
know-if-your-facebook-page-posts-are-working
How to know if your Facebook Page is working
Producer: John Haydon
July 2010
Tutorial: Facebook Pages include a variety of reports on fan growth, engagement, subscriber drop-off, preferred content, and user engagement. This tutorial will show you five ways to tell if your content is effective.
facebook-101
Facebook 101 for nonprofits
Producer: Guest post by Azin Mehrnoosh
July 2010
Tutorial: Facebook isn’t just a potential market that many nonprofits haven’t yet tapped. It’s also a place for real-time personal conversation and feedback from your constituents. This post will help you get up and running from ground zero — nice, easy and simple.
customize-your-nonprofit-facebook-page
How to customize your nonprofit Facebook Page
Producer: John Haydon
June 2010
Tutorial: One thing that sets Facebook Pages apart from Profiles, Groups and Community Pages is the ability to create custom tabs using an application called FBML. This tutorial will share what you need to know to conduct a Facebook page makeover, using FBML.
13-facebook-page-features-that-will-make-your-day
13 Facebook Page features that will make your day
Producer: John Haydon
June 2010
Tutorial: This video answers 13 of the most common questions registrants have had about creating and managing a Facebook Page.
How-to-set-up-a-Facebook-Page
How to set up a Facebook Page
Producer: John Haydon
June 2010
Tutorial: Setting up a Facebook Page can be a confusing task: The starting point is hard to find, selecting your Page category can be tricky, and finding your Page once it’s created can be a challenge. This how-to sorts it out.
measure-your-facebook-clout
3 tools to measure your Facebook clout
Producer: John Haydon
May 2010
Tutorial: Your organization has created a Facebook Page but haven’t gotten mileage out of it. Here are tips on how to increase your impact.
openbook-a-new-way-to-search-on-facebook
Openbook: A new way to search on Facebook
Producer: John Haydon
May 2010
Resource: Openbook closes a gap in social conversations you’ve been looking to fill. You can now reach out to people who are talking about your nonprofit or organization and join them in conversation on Facebook.
amplify-your-event-with-facebooks-new-live-stream-plug-in
Amplify your event with Facebook’s new Live Stream plug-in 
Producer: John Haydon
May 2010
Tutorial: The Live Stream plug-in for Facebook is one that will be an essential tool for nonprofit events. Live Stream allows visitors to chat about your event in real time and share their chat on their Facebook Wall and news feed.
8-new-facebook-plug-ins-to-socialize-your-site
8 new Facebook plug-ins to socialize your site
Producer: John Haydon
April 2010
Tutorial: The new Facebook platform makes your website – and the entire Internet – social by default. Facebook plug-ins will allow you to turn any page on your site into a Facebook Page. These 8 new Facebook social plug-ins are fairly easy to install; most of them are as easy as embedding a YouTube video.
how-to-use-facebook-insights
How to use Facebook Insights
Producer: John Haydon
April 2010
Tutorial: Measuring your organization’s level of engagement on Facebook, gain a better understanding of Facebook Insights and how you can make it work for your organization.
how-to-create-a-custom-facebook-page-url
How to create a custom Facebook Page url
Producer: John Haydon
March 2010
Tutorial: Three reasons to create a custom url for your Facebook Page are: 1. It’s easy for supporters to remember; 2. Creating the custom url prevents someone else from registering it, and, 3. Improved SEO
facebook
The differences between Facebook Pages and Groups
Producer: John Haydon
March 2010
Tutorial: Here’s an ultimate cheat sheet for nonprofits deciding whether to set up a Facebook Page or Group.
donate
How do I get my nonprofit’s Facebook fans to donate?
Producer: John Haydon
March 2010
Tutorial: Here are seven tactics to convert Facebook fans into contributors.
choose-best-settings-facebook
Choose the best settings for your Facebook Page
Producer: John Haydon
February 2010
Tutorial: When you set up a Facebook Page, you want make sure you do it in a way that optimizes the Page for best results. This video goes over all the setting in a Facebook administration panel, keeping strategy in mind.
how-to-turn-facebook-visitors-into-fans
How to turn Facebook visitors into fans
Producer: John Haydon
January 2010
Tutorial: A look at how to create an incentive for visitors to your Facebook Page to become fans.
how-to-get-more-traffic-from-facebook
How to get more traffic from Facebook
Producer: John Haydon
January 2010
Tutorial: Strategies and tactics you can use to create more blog traffic with a Facebook Page.
creating-a-compelling-facebook-page
12 steps to creating a compelling Facebook Page
Producer: John Haydon
January 2010
Tutorial: A step-by-step guide to creating a compelling Facebook Page.
Fanbox130
How to add a Facebook Page Fanbox to your site
Producer: John Haydon
August 2009
Short video tutorial on adding a Facebook Page Fanbox to your site.
facebook-blog
How to automatically feed your blog posts into Facebook
Producer: John Haydon
August 2009
This video tutorial on how to import your blog posts into your Facebook Page covers the following steps:
• Adding the notes application to your Facebook Page
• Adding your blog’s RSS feed to the application
• Confirming and importing your blog posts
Facebook
How to make a Facebook Page in under 4 minutes
Producer: John Haydon
July 2009
This video tutorial quickly covers the basics of what you need to know to create a Facebook Page.
11-stats-you-need-to-measure-on-your-facebook-page
11 stats you need to measure on your Facebook Page
Producer: John Haydon
January 2010
Tutorial: A guide on how to take advantage of Facebook’s Insights feature.

Twitter

new-improved-twitter
Video tour of the new, improved Twitter
Producer: John Haydon
October 2010
Tutorial: Twitter recently launched a new version of its website that makes it much more user friendly. Don’t be afraid to opt into the new interface — you can always go back to the old version. This 5-minute video will walk you through the major enhancements of Twitter.
create-your-own-twitter-newspaper
Paper.li: Create your own Twitter newspaper
Post by: Jessica Haswell
Socialbrite staff
September 2010
Tutorial: Paper.li is a fresh new take on Twitter that organizes not just the tweets but the content from the links. The free service assembles the heart of the Twitter content you care about into one graphically pleasing magazine-style layout. Here’s our tutorial on how to create a paper.li in under a minute.
social-media-dashboard-with-hootsuite
Set up a social media dashboard with Hootsuite
Producer: John Haydon
August 2010
Tutorial: This screencast helps nonprofits take advantage of Hootsuite’s new capabilities. This short tutorial is one tool to manage your organization’s presence across a wide range of social networks.
how-to-auto-follow-people-on-twitter
How to auto-follow people on Twitter
Producer: John Haydon
June 2010
Tutorial: A simple tactic for new Twitter users is to follow users who are already conversing about topics related to their cause. The theory is that if half of Twitter followers auto-follow in return, you would get 50 new followers simply by following 100 users.
new-approach
How to get supporters to retweet content
Producer: John Haydon
February 2010
Tutorial: How do you get people to share your content? Here are five essential tips on sharing.
3-twitter-shortcuts
3 Twitter shortcuts: SocialOomph, Twitterfeed, CoTweet
Producer: John Haydon
January 2010
Tutorial: A few automated Twitter techniques to auto-follow back the people who follow you on Twitter, to promote other people’s blog post, and to post a tweet later instead of right now
13-ways-to-get-your-blog-posts-retweeted
13 ways to get your blog posts retweeted
Producer: John Haydon
January 2010
Tutorial: Strategies for getting retweeted as a way to measure engagement and assess relevance in the community.
how-to-get-more-followers-on-twitter
How to get more followers on Twitter
Producer: John Haydon
September 2009
Tutorial: 3 reasons why getting more followers is good business
* Follower numbers are social proof of what you offer on Twitter. It’s not the only reason people choose to click follow, but it is a check box.
* Increasing your followers spreads your message. Remember the last time you met a group of completely new people? Maybe at a party, or an event? Seeds were planted, pigeons were launched.
* Increasing your followers is good for current followers. They want to meet new people too, right? I can’t count how many times I’ve been the “connector” between someone I just met, and a long-time follower. Win, win, win!
When you’re ready to increase your followers, you want to do it in a way that builds trust and self respect.
how-nonprofits-can-use-twitter-hashtags
How nonprofits can use Twitter hashtags
Producer: Beth Kanter
August 2009
Tutorial: What is a #hashtag? A hashtag is the symbol: #. (See the definition in Socialbrite’s glossary.) It is also a Twitter term that describes a keyword, prefixed by that symbol, that helps people track conversations on Twitter. In this post, Beth Kanter gives you tips on how to facilitate conversation around a tag.
flickr
How to automatically tweet your Flickr photos
Producer: John Haydon
July 2009
This video tutorial explains how to simply add your new Flickr photos to your Twitter feed.
seesmic
How to use Seesmic Desktop
Producer: John Haydon
June 2009
You’ve started using Twitter to find new supporters. But now you’re having a tough time managing the “stream.” Seesmic is a good way to help you organize your followers and conversations on Twitter. Here are three videos I created for folks who want to learn how to use Seesmic Desktop:
1. Why it’s useful: Manage multiple accounts, organize a Twitter stream into columns, very fast and easy to use
2: Getting started: Adding accounts, creating groups, navigating replies and DMs
3. Deeper functionality: User avatars, shrinking urls, posting images, shrinking text
twitter-lists
Why Twitter Lists are huge for your nonprofit
Producer: John Haydon
November 2009
Twitter Lists are guaranteed to be the next huge development on Twitter. This short video covers how to use Lists and why.
key-stats-measure-twitter
6 simple stats you need to measure on Twitter
Producer: John Haydon
January 2010
Tutorial: How to set a baseline so you can measure the impact and growth of your presence on Twitter over the next several months.
hashtags
Using hashtags to enhance community
Producer: John Haydon
December 2009
TutorialHashtags are a way to funnel specific discussions about a topic into a coherent thread, sort of like using Twitter to tune into specific radio frequencies. But not everyone knows how to create successful chat sessions. In this screencast, we outline the basics of managing a hashtag chat on Twitter.

Social media

14 free tools to measure your social influence
14 free tools to measure your social influence
Producer: JD Lasica
December 2010
Resource: Here are 14 free tools to measure your organization’s impact in social media and on the Web. Check our roundup and see which tools are best suited to your organization’s needs.
How to measure your nonprofits social media success
How to measure your nonprofit’s social media success
Producer: JD Lasica
December 2010
Tutorial: Your organization knows that it’s important to measure the progress you’re making with your social media program or campaign. But what do you measure, why and how? Here’s a framework to guide you through the thicket of differing approaches you should consider before implementing a metrics program.
social-media-roi
Social media ROI: The metrics and strategies
Guest post by Ryann Miller
frogloop
September 2010
Tutorial: At the Women Who Tech TeleSummit, the focus was around the return on investment: how to think of the value of social media, the things you need before starting any campaign, and how to measure, analyze and sell campaigns. Here is a recap of the topics discussed during the session.
get-a-wikipedia-page-for-your-nonprofit
How to get a Wikipedia page for your nonprofit
Guest post by Manny Hernandez
Diabetes Hands Foundation
September 2010
Tutorial: After more than three years, the Diabetes Hands Foundation finally has a Wikipedia page. In this tutorial Manny Hernandez shares the lessons they learned so that you can begin on the right track to get your organization listed.
create-a-google-group-discussion-list
How to create a Google Group discussion list
Producer: Guest post by Tim Davies
August 2010
Tutorial: Here is a One Page Guide to E-mail Lists with Google Groups, a tool for running your own e-mail discussion lists where members of the list can send a message to a one e-mail address and all the members of the list will receive it.
planning-a-successful-webinar
10 steps for planning a successful webinar
Producer: Guest post by Kami Griffiths and Chris Peters
August 2010
Tutorial: Online seminars, or webinars, are a dynamic, engaging way to convey information to a geographically dispersed audience on a budget. Nonprofits use webinars for a variety of purposes, including software training, sharing information about a new product or service, or promoting a program. Here is an outline of some of the major steps you can take to plan quality, affordable webinars at your nonprofit.
google-buzz
Why your nonprofit should check out Google Buzz
Producer: John Haydon
February 2010
Tutorial: Here are several reasons why Google Buzz is different from Facebook and Twitter — and why your nonprofit may find value in creating a Buzz account.
applicant-manager-overview
An easy way to organize applications online 
Producer: JD Lasica
February 2010
Tutorial: A new app that simplifies the process of reviewing and ranking applications in a secure, cloud-based collaboration space that brings together all parties and provides deep reporting features.
eight-secrets-of-effective-online-networking
8 tips for effective online networking
Producer: Beth Kanter
February 2010
Tutorial: As more organizations jump on the social networking bandwagon, people are seeking ways to make the time spent on these tools as efficient and fruitful as possible. Here are suggestions for effectively managing your profiles and contacts on social networking sites and getting the most out of social tools.
linkedin
8 simple ways to optimize your LinkedIn profile
Producer: John Haydon
January 2010
Tutorial: Tips on using LinkedIn to promote your blog, from titles to Google rank to tweeting your LinkedIn status.
how-to-use-linkedin-to-promote-your-blog
How to use LinkedIn to promote your blog
Producer: Guest post by Lewis Howes
January 2010
Tutorial: LinkedIn is one of the most powerful ways to drive traffic to your blog. Here are several strategies for making the most of LinkedIn.
10-tactics-to-be-more-efficient-with-social-media
10 tactics to be more efficient with social media
Producer: John Haydon
January 2010
Tutorial: Ten tactics to be more efficient with social media, from task chunking and smart email to feed purges.
how-to-grow-your-blog-with-social-media-for-social-good
How to grow your blog with social media for social good 
Producer: John Haydon
January 2010
Tutorial: Within your blog strategy, make a list of non-profits that you really care about. You can either reach out to them or hop onto existing social good campaigns like TweetsGiving and Blog Action Day.
bridge-professional-and-social-networks-with-social-media
How to bridge professional and social networks with social media 
Producer: Guest post by Chris Garrett
January 2010
Tutorial: Social media is not just a more efficient way of networking, and it is not just a way to avoid some of the less appealing parts of networking that you experience in the face to face world. It can in fact allow you to reach people who would be normally way out of reach
how-to-make-social-media-wheelchair-accessible
How to make social media ‘wheelchair accessible’
Producer: John Haydon
January 2010
Tutorial: A few simple solutions can tear down the barriers of accessibility, enabling these previously silenced voices to be heard and to fully participate online and in social media.
lessons-from-a-crowdsourced-birthday-party
5 lessons from a crowdsourced birthday party
Producer: Amy Sample Ward
January 2010
Tutorial: 5 Lessons on how one can harness the power of the crowd for a quick & easy campaign. Here are reflections about how crowdsourcing techniques are used for a very fast-moving campaign and lessons learned that may apply to work.
tips-on-fundraising-with-social-media
Tips on fundraising with social media
Producer: Amy Sample Ward
January 2010
Tutorial: A look at the difference between organization-driven and individual-driven fundraising and how your organization can leverage the power of the crowd.
livesearch
How Google’s real-time search impacts your nonprofit
Producer: John Haydon
December 2009
Tutorial: The new live search means when you now search Google, you’ll see scrolling updates from blogs, Twitter and FriendFeed published just seconds before. See our screencast for an explanation of how this impacts your nonprofit.

Videos & multimedia

how-to-make-your-nonprofit-video-more-social
How to make your nonprofit video more social
Guest post by Melissa Nelson
Media Production and Outreach Manager, Blackbaud
October 2010
Tutorial: Video is a great way to engage constituents in your mission. It adds a visual element to what might be an otherwise text heavy email, blog or website. Supporters react to hearing and seeing real people talking about issues or an organization’s mission coming to life with visual examples.
digital-storytelling-a-tutorial-in-10-easy-steps
Digital storytelling: A tutorial in 10 easy steps
Producer: JD Lasica
July 2010
Tutorial: Digital storytelling is a craft that uses the tools of digital technology to tell stories about our lives. Done properly, storytelling can be a powerful, evocative way of communicating themes and stories, often touching us in deeper ways than one-dimensional videos that rarely probe beneath the surface of people’s lives. Nonprofits, especially, can use this technique to convey powerful, emotion-filled messages — by letting the people you’re helping tell their own stories.
8-tips-to-help-you-shoot-video-like-a-pro
8 tips to help you shoot video like a pro
Producer: Guest post by Rick Broida
July 2010
Tutorial: There’s more to videography than just taking the camcorder out of the box and pressing Record. As with photography, good videography requires a bit of know-how.
Here is list of ways you can improve your movies, or make your video creations look a lot better.
digital-storytelling-from-soup-to-nuts
Digital storytelling from soup to nuts
Producer: Denise Atchley, Digital Storytelling Festival
July 2010
Tutorial: Digital storytelling can be used by nonprofits and cause organizations as a wonderful resource for social change.
This lengthy tutorial consists of four parts:
1. Finding your story
2. Telling your story
3. Creating the piece
4. Sharing the work
visual-storytelling-checklist
Visual storytelling checklist
Producer: JD Lasica
July 2010
Tutorial: Planning to create a video or digital story for your organization? Make sure you plan out your goals and gather the right equipment before hitting the record button. Here are steps to follow creating your video or digital story.
Jessica Kizorek
6 tips for shooting effective Web video
Producer: JD Lasica
May 2010
Tutorial: Watch Jessica Kizorek as she discusses six tips for shooting effective Web video:
1. Keep it short.
2. Keep it simple.
3. Use people’s faces.
4. Speak directly into the camera.
5. Use lighting effectively
6. Avoid talking heads
youtube
How to embed interactive links in your YouTube videos
Producer: John Haydon
December 2009
Tutorial: With annotated links, you can edit your YouTube videos and add text links that will link to other videos on YouTube, Playlists on YouTube, YouTube Channels, Searches on YouTube, Groups on YouTube and more.
audio-interview
How to record & edit a 2-minute audio interview
Guest post by Adam Hyde and Adam Willets
May 2010
Tutorial: This guide shows you how to record and edit a two-minute interview with just one microphone and a laptop.

Mobile

Nicola Wells
How nonprofits can get started with mobile
Producer: JD Lasica
September 2010
Tutorial: Nicola Wells of the Center for Community Change’s Fair Immigration Reform Movement offers nonprofits tips about how to get started with mobile and how to create an effective mobile campaign, whether for fundraising, recruiting or other goals.
use-mobile-phones-to-raise-funds
7 ways for nonprofits to use mobile phones to raise funds 
Guest post by Ben Rigby
Co-founder, The Extraordinaries
September 2010
Tutorial: Mobile giving is just about five years young. There’s plenty of time to put together a thoughtful mobile fundraising strategy. This tutorial will discuss the seven methods to generate revenue from mobile phone owners.
mobile-fundraising
A beginner’s guide to mobile fundraising
Producer: JD Lasica
September 2010
Tutorial: With tens millions of people now routinely using text messaging features, the time is ripe for nonprofits to understand how they can use mobile fundraising not as a silver bullet but as one element of a broader strategy. Here’s a short primer on how mobile donations and campaigns work, with an emphasis on mobile fundraising.
social-media-bootcamp
Geolocation & mobile phones
Producer: JD Lasica
February 2010
Tutorial: A one-page handout on how to use geolocaion on your mobile device to chronicle events in your community.
mobile phone
How to set up an SMS campaign system 
Producer: Guest post by Melissa Loudon
February 2010
Tutorial: Mobile advocacy basics, from short codes and keyword response to mobile data collection.

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