Coca ColaThe target audience was 16 to 24 year olds. Users were encouraged to obtain a special promotion code from Coke can/bottles which featured the promotion and use it to go online and claim a free a music download from iTunes.
Kellogg’sThe aim was to raise awareness of Kellogg’s Optivita. Target a 40+ female health conscious audience using carefully selected Web TV channels and Encourage click-throughs to the official Optivita site.
Nationwide World Cup – FATVTo amplify Nationwide’s headline partnership with the England Football team in the build up to and during the 2010 World Cup. Deliver relevant environments and incremental reach outside broadcast TV for Nationwide England team TV advertising.
Scottish WidowsTo generate awareness of the Scottish Widows sponsorship of the London 2012 Olympic & Paralympics games utilising the media coverage of the Vancouver Winter Olympics back in February 2010.
Strongbow ‘Bowtime’To extend the incremental reach of the Strongbow broadcast television campaign online, leveraging engagement mechanisms and using the existing 10 & 60 second long television spots.
Swiftcover.comAgency Steak used online video to promote Swiftcover through innovative advertising solutions that reach new audiences (driving incremental reach) and increase brand awareness.
US TV Series, DirtThe target audience was 18-34 year old females. The primary obejctive was to raise awareness of the new TV show amongst the target audience but also drive users through to the Channel Five site for more information about the show.
Wes craven Hill's Have Eye's 2The target audience was 18-24 year olds. The primary objective was to raise awareness of the release of the the DVD amongst the target audience and to drive users throught the site.
WispaBuild on goodwill and consumer interaction with the brand, along with increasing passionate disposition towards the brand and delivering views of the full length video content.
Interactive branded content
Jaeger “Shop The Catwalk”With premium and luxury products from belts to coats available online, Jaeger wanted to develop the level of engagement with their customers across the site and increase basket size.
Marks and Spencer TVRaise the level of customer engagement on www.marksandspencer.com. To bring the brand personality alive online and build brand advocacy through social integration.
Prudential – Pension SurgeryWith the average UK pension pot being under £20,000 at retirement, Prudential wanted to encourage their customers who were 15 to 5 years from retirement to increase contributions to their pensions or re-ignite their pension savings.
BT VisionTo raise awareness of BT Vision, as well as understanding that BT Vision is a digital TV service with VoD service. And create cross product benefit for BT Broadband, in the sense that BT Vision requires BT Broadband.
Adidas miCoachTo drive views of the miCoach promotion videos, to introduce the miCoach programme to users.
Seed video (Place Video)
Mazda MX-5 ThrillsTo generate cross-platform exposure and buzz for the Mazda MX-5 Thrills campaign using 3 short video clips representing three different thrill-seeking experiences
Real time social media
Old SpiceTo increase sales of Old Spice and rebrand the product for a new generation of consumers to change perceptions of an "old brand".
YouTube promoted videos and call-to-action overlays
OraBrushIncrease awareness of the OraBrush product, drive site traffic and sales.
Tesco Phone ShopTo increase brand awareness through in-video advertising to help boost the search results.
i-Roll (interactive pre-roll)
VimtoTo drive users to play the ‘Seriously Mixed Up’ Vimto game, and interact with the brand.
Virgin Media: ‘50 Megs’Support Virgin Media ‘Powerful Stuff’ marketing platform and help launch the super-fast 50mb broadband.
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