Examining best practices in social media measurement, microblogging, communication, reputation management, mobile media, collaboration and more
Since 2006 the Society for New Communications Research has evaluated and judged the most creative and effective social media efforts across the corporate, media and academic landscapes. ItsExcellence in New Communications Awards program, announced each year at NewComm Forum, honors pioneering uses of social media, mobile media, online communities and collaborative technologies in such areas as business, media, entertainment, education, social initiatives and governance.
I’ve been a senior fellow with SNCR since 2006 and regularly speak at its annual SNCR Research Symposium & Awards Gala. The roster of SNCR fellows, who judge the rich, detailed case studies submitted in the contest, include some of the best and brightest analysts and consultants in the social marketing constellation: Shel Holtz, Giovanni Rodriguez, K.D. Paine, Neville Hobson, Shel Israel, John Cass, Tom Abate, Dr. Nora Barnes, Paul Gillin, Francois Gossieaux, Adrian Chan, Joseph Jaffe, Steve Lubetkin, Don Middleberg and Joseph Thornley, among others.I’ve found SNCR’s evaluations of corporate efforts and campaigns to be the best in the business. Whether you work in management, marketing, corporate communications or elsewhere, you’ll find useful, actionable takeaways in each of these PDF reports. The Socialmedia.biz team has also assembled a wide range of additional corporate case studies that you’ll find useful. Contact us.
2009 winning case studies
- Manheim (creation of social intranet)
- Sprint (extending social media platform)
- NetApp (communication platform)
- Fleishman-Hillard for Novartis (internal communications campaign)
- Allyis (intranet)
- JWT Inside for U.S. Department of State (social networking platform)
- American Express (internal blog for vice chairman)
- Weight Watchers (widget campaign)
- Burson-Marsteller for SAP University Alliances (online community)
- Prevention Institute & Berkeley Media Studies Group (Web 2.0-enabled website)
Stanford
- Stanford University (social networking)
- VerticalResponse (expanded Twitter presence)
- Palladium Group (online community)
- LexisNexis Martindale-Hubbell (social networking)
- NetApp (user community)
- Fleishman-Hillard Digital for AT&T (mobile apps)
- State Bar of Texas (online courses)
- Business Wire (new media tools)
- Capulet Communications (social media awareness campaign)
- Sutter Medical Center Castro Valley (social media project)
- uTest (social tools)
- Microsoft Bing (social engagement)
- Clickable (customer engagement/community platform)
- EMBARQ (branded YouTube channel)
- Vocus/PRWeb for Parents magazine (online contest)
- Gutenberg Communications for Kaavo (blogs and influencer outreach)
- Topaz Partners for Black Duck Software (social media outreach and engagement)
- 360PR for PBS KIDS (awareness campaign)
- Intel (social media advisory board)
- War Child Canada (expanded digital footprint)
- Philadelphia Ford Dealers Association (social media campaign)
- HubSpot (social media news release)
- Hill & Knowlton for Waterfront Toronto (engage online influencers)
- Zocalo Group (measurement methodology)
- Washington State University, Spokane (Twitter presence)
- IKEA North America (Twitter management)
- Sprint Nextel (customer care through Twitter)
- Step Ahead for MyrtleBeachHotels.com (Twitter outreach)
- Advertising Specialty Institute (blogging)
- M Booth & Assoc. fo The Macallan (digital footprint)
- SAP (stakeholder outreach)
- Cisco (Twitter presence)
- Project On Government Oversight (social tools)
- #hcsm (Twitter health hashtags)
- Aspen Ideas Festival (Twitter campaign)
- KD Paine & Partners for Georgia Institute of Technology (social media benchmarks)
- Yale University (enhance online communications)
- Converseon for Lion Brand Yarn (open up conversation channel)
- Community Roundtable (enhance community environment)
- Adweek coverage of Cannes (microsite)
- Canadian Centre for Architecture (online enhancements)
- CE — Youth Interactive Portal for Enterprise (East Africa business portal)
- Phoenix International Raceway (social media program)
- Moldova’s periodical Adevaruloj (social tools)
2008 winning case studies
Case studies of winning entrants in the 2008 Excellence in New Communications Awards. (Unlike the 2009 winners, above, these are not PDFs.)
- Dell
- Monsanto
- iContact
- Sabre
- United Nations University
- Dell for Communities and Conversations
- B3 Communications for Raytheon and Qumu
- Cisco Systems
- IBM Corporation
- TradeKing
- Wal-Mart
- SAP
- State Bar of Texas
- CouchSurfing International
- Corel Corporation
- Intercontinental Hotels Group and Communispace
- Awareness for Sq2
- Lexis/Nexis U.S. Legal Markets
- University of Illinois at Springfield
- Kineto Wireless for UMA Today
- Edelman Mobile for Dove
- Brand Thunder for The Washington Capitals
- coBRANDIT for PUMA Running
- Social Media Group for Ford
- Ugobe
- Voce Communications for Sony PlayStation
- Altitude for Radian6
- Business Wire
- Digital Influence Group
- IBM
- Symantec
- Voce Communications for Yahoo!
Veronica Belmont, co-host of Revision3's 'Tekzilla'
- Lynn University
- Revision 3
- Homeless Nation
- National Film Board of Canada for CitizenShift
- Canadian Centre for Architecture
- Intercultural Development Research Association
- PRX
- Terra-1530
- University of Illinois at Springfield
- Network Solutions
- Zannel
- Vizu
- Mobility Public Relations
- Nanos Research
Additional social media case studies
• Tod Maffin’s Case Studies Online
• WOMMA’s Case Study Library
• Geoff Livingston’s Now Is Gone list of case studies
• Superlist of social media examples (Interactive Insights Group)
• Russell Pearson’s Parallax Blog ‘hot’ list of case studies
• Peter Kim’s comprehensive wiki list of 1,000+ examples of corporate social media/social marketing efforts
• Ray Schiel of the Global Social Media Network has organized Peter Kim’s list intospecific categories
• Socialtext list of 30 Enterprise 2.0 case studies
• Jacob Morgan: Roundup of Enterprise 2.0 case studies
• Chris Brogan Delicious bookmarks of social media case studies
• Scott Hepburn’s Media Emerging list of B2B social media resources and case studies
• WOMMA’s Case Study Library
• Geoff Livingston’s Now Is Gone list of case studies
• Superlist of social media examples (Interactive Insights Group)
• Russell Pearson’s Parallax Blog ‘hot’ list of case studies
• Peter Kim’s comprehensive wiki list of 1,000+ examples of corporate social media/social marketing efforts
• Ray Schiel of the Global Social Media Network has organized Peter Kim’s list intospecific categories
• Socialtext list of 30 Enterprise 2.0 case studies
• Jacob Morgan: Roundup of Enterprise 2.0 case studies
• Chris Brogan Delicious bookmarks of social media case studies
• Scott Hepburn’s Media Emerging list of B2B social media resources and case studies
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