Saturday, January 8, 2011

Digi:AdAge Video Viral Chart


NEW YORK (AdAge.com) -- It's to be expected that our post-holiday video chart is topped off by a Christmas-related video, but this one is especially near and dear to our internet hearts.
Portugal-based Excentric's "Digital Story of the Nativity" is a genius piece of work that tells the tale of Jesus' birth using Google Maps, Twitter, Facebook and all our favorite sites and apps, including Wikipedia and, of course, the iPhone. After Mary gets a text message on her iPhone from the Archangel Gabriel that reads "You're going to give birth to the Son of God," she in turn sends a "We need to talk" Annunciation email to joseph.carpenter07@gmail.com. This video has had the biggest debut since Old Spice's "Responses" campaign grabbed 35 million-plus views in July and the third largest of 2010 (No. 2 was Doritos' "Crash the Super Bowl" with 17.8 million views in February).
Christmas eve spiked the Coca-Cola "Snow Globes" video, giving it a 40% jump in views and sending it to the No. 5 spot, but its 1.7 million views aren't close to "Digital Nativity's" almost 9 million.
Two new videos entered the chart this week -- Quest Visual, the maker of World Lens, an augmented reality app that translates text on signs automatically, and AllState's "Mayhem." While the World Lens video was simple, its connection the iPhone, hip music and slick style got it close to 3 million views -- links from Engadget and MacRumors didn't hurt either. Allstate's deliciously evil "Mayhem" makes its debut on the chart, most likely helped along by its holiday-themed "Douglas Fir" spot, where Mayhem, disguised as a Christmas tree, rolls in front of a car causing a crash. Allstate is the second insurance company to be on the charts, after Geico.
Last WeekBrandCampaignAgencyCurrent Week Views*% Change in Views**Watch the Spot
1NewExcentricThe Digital Story of the NativityN/A9,323,954NewExcentric: The Digital Story of the Nativity
22GoogleDemo SlamGoogle Creative Labs; Johannes Leonardo1,766,680-2%Google: Demo Slam
31DC ShoesGymkhana ThreeIn-house1,712,988-14%DC Shoes: Gymkhana Three
4Back on ChartLa SenzaThe Cup Size ChoirKarmarama1,691,810Back on ChartLa Senza: The Cup Size Choir
58Coca-ColaSnow GlobesMcCann Erickson1,316,965+43%Coca-Cola: Snow Globes
66EvianLive YoungBETC Euro RSCG1,054,024+10%Evian: Live Young
7NewQuest VisualWord LensN/A942,475NewQuest Visual: Word Lens
8NewAllstateMayhem Is ComingLeo Burnett861,123NewAllstate: Mayhem Is Coming
94Tranport Accident Commission (Australia)Everybody HurtsGrey807,488-50%Tranport Accident Commission: Everybody Hurts
10Back on ChartBlendtecWill it Blend?In-House806,170Back on ChartBlendtec: Will it Blend?

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