Digi:AdAge Video Viral Chart

NEW YORK (AdAge.com) -- It's to be expected that our post-holiday video chart is topped off by a Christmas-related video, but this one is especially near and dear to our internet hearts.

Portugal-based Excentric's "Digital Story of the Nativity" is a genius piece of work that tells the tale of Jesus' birth using Google Maps, Twitter, Facebook and all our favorite sites and apps, including Wikipedia and, of course, the iPhone. After Mary gets a text message on her iPhone from the Archangel Gabriel that reads "You're going to give birth to the Son of God," she in turn sends a "We need to talk" Annunciation email to joseph.carpenter07@gmail.com. This video has had the biggest debut since Old Spice's "Responses" campaign grabbed 35 million-plus views in July and the third largest of 2010 (No. 2 was Doritos' "Crash the Super Bowl" with 17.8 million views in February).

Christmas eve spiked the Coca-Cola "Snow Globes" video, giving it a 40% jump in views and sending it to the No. 5 spot, but its 1.7 million views aren't close to "Digital Nativity's" almost 9 million.

Two new videos entered the chart this week -- Quest Visual, the maker of World Lens, an augmented reality app that translates text on signs automatically, and AllState's "Mayhem." While the World Lens video was simple, its connection the iPhone, hip music and slick style got it close to 3 million views -- links from Engadget and MacRumors didn't hurt either. Allstate's deliciously evil "Mayhem" makes its debut on the chart, most likely helped along by its holiday-themed "Douglas Fir" spot, where Mayhem, disguised as a Christmas tree, rolls in front of a car causing a crash. Allstate is the second insurance company to be on the charts, after Geico.

	Last Week	Brand	Campaign	Agency	Current Week Views*	% Change in Views**	Watch the Spot
1	New	Excentric	The Digital Story of the Nativity	N/A	9,323,954	New
2	2	Google	Demo Slam	Google Creative Labs; Johannes Leonardo	1,766,680	-2%
3	1	DC Shoes	Gymkhana Three	In-house	1,712,988	-14%
4	Back on Chart	La Senza	The Cup Size Choir	Karmarama	1,691,810	Back on Chart
5	8	Coca-Cola	Snow Globes	McCann Erickson	1,316,965	+43%
6	6	Evian	Live Young	BETC Euro RSCG	1,054,024	+10%
7	New	Quest Visual	Word Lens	N/A	942,475	New
8	New	Allstate	Mayhem Is Coming	Leo Burnett	861,123	New
9	4	Tranport Accident Commission (Australia)	Everybody Hurts	Grey	807,488	-50%
10	Back on Chart	Blendtec	Will it Blend?	In-House	806,170	Back on Chart
Source: Visible Measures *The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reachbasis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations. Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week. **Indicates percent change in views compared with the same period the week before. To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.