Wednesday, August 17, 2011

Marketing Genius: Tourism Queensland - Cannes Direct Lions Winner

Tourism Queensland worked with CumminsNitro Brisbane to place a classified ad in newspapers around the world calling for applicants for a six-month assignment on a Great Barrier Reef island. The site drew 4 million hits in one hour on the first day. During its six-week recruitment period the site received 3.4 million unique visitors. The tourism office had hoped to receive 16,000 applicants over a six-week period but received 34,684 applications from 201 countries. Ben Southall, a project manager for a not-for-profit firm in the United Kingdom, won the job, which he begins July 1. The job will pay $8,800 a month for writing a blog while engaging in tourist activities such as snorkelling.
Best Job in the World

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