Saturday, December 4, 2010
Position2 Launches Free #GoogleAnalytics Implementation Audit Package
Position² is delighted to announce the launch of a one-time free Google Analytics Implementation Audit Package. The audit evaluates the current Google Analytics set up for a corporate website and provides a score. Apart from the score, companies will also receive a report with recommendations on how to improve their analytics setup. This includes fixes involving advanced configurations. Speaking about this package, Divya Krishnan, Manager Analytics Group at Position² said, “The need to launch such a package was felt when we realized that every one of our clients for online marketing services needed initial help in setting up Google Analytics either afresh, or in the form of tweaks to ensure data was being collected accurately. This is key for a company to measure ROI on all online marketing initiatives. While Google Analytics is free and easy to install – one needs to get expert help to really leverage it to the fullest.” According to Vinod Nambiar, Head of Global Delivery at Position², “Our team works across platforms like Google Analytics, Webtrends, Omniture, and Clicktracks. They are well versed with the latest techniques and contribute regularly through articles in this space. Web analytics is a key service that is part of our Marketing Services offering which also include creative production, search and media.” The Google Analytics audit covers code accuracy, multi-domain and sub domain tracking, tracking events and virtual pages and other custom implementations including ecommerce tracking. This service is being launched for a limited time and will be free for the first 25 requests till December 31, 2010.