Showing posts with label Mobile Advertising. Show all posts
Showing posts with label Mobile Advertising. Show all posts
Friday, July 18, 2014
Monday, March 10, 2014
Top 10 mobile advertising companies: The VB Index report
http://venturebeat.com/2014/01/21/top-10-mobile-advertising-companies-the-vb-index-report/
Image Credit: John Koetsier
Google is in. Facebook is in. So are Chartboost, Flurry, and InMobi. HasOffers, Tapjoy, Millenial, and SponsorPay all also made the cut.
The VB Index for the top 10 mobile advertising companies was born last year. Finally, in January 2014, after multiple revisions and thousands of responses from hundreds of VentureBeat readers, the final report is ready.
That report, and VentureBeat readers, tell us many things …
- Easiest mobile ad network to install and deploy?
That would be SponsorPay, a new entrant to the top 10, along with Tapjoy and Chartboost. - Highest-rated mobile ad network?
Tapjoy takes the honors. - Most-used mobile ad network by companies with more than 100 employees?
Chartboost and Facebook take the lead. - Least clear support model?
Chartboost or Flurry.
The surveys you submitted also provided a clear view into where advertisers send their ad click, or tap. Many who use SponsorPay are funneling clicks into an app store — more than on any other platform. Almost all Facebook advertisers, conversely, are funneling visitors to a landing page, as are almost all Tapjoy advertisers.
Interestingly, Google AdMob advertisers show the greatest diversity in just what they do with the attention they purchase:
If you participated in the surveying process, the report will shortly be in your in-box. If not, however, and you’d like to purchase it, please let us know here.
There’s plenty more in the report, of course.
And although we’ve called it the final report above, there really is no such thing. The report will see regular updates and will be re-issued from time to time. Look for them in your in-box if you purchase or if you have contributed to the report.
Like this story? Want to learn more? On April 14-15, our fourth annual VentureBeat Mobile Summit will tackle the six biggest growth opportunities in mobile today. The invitation-only Summit will gather the top 180 executives at the scenic Cavallo Point Resort in Sausalito, Calif., to discuss issues like this. Request an invitation.
Tuesday, April 10, 2012
Agencies Should Reap Big Profits From Move Into Mobile Ads
Alex Kutsishin is president of FiddleFly, which provides tools for building mobile Web sites.
Like cautious children learning to swim without floaties or ride a bicycle without training wheels, an astounding number of advertising agencies have done little more than dip their collective toes into the waters of the mobile landscape. Rather than develop campaigns tailored specifically for smartphone users, many marketing professionals are content or resigned to posting staid print and broadcast copy on company websites rather than creating dynamic and interactive copy targeted at savvy, often prosperous mobile phone users.
Not only are these agencies failing to fully engage the exploding mobile market, that market’s exponential growth threatens to soon render ad industry laggards irrelevant. Seem extreme? Consider this: Oft-cited figures estimate that mobile devices outnumber desktop computers by a four-to-one ratio. Additionally:
http://www.forbes.com/sites/ciocentral/2012/04/08/agencies-should-reap-big-profits-from-move-into-mobile-ads/
Like cautious children learning to swim without floaties or ride a bicycle without training wheels, an astounding number of advertising agencies have done little more than dip their collective toes into the waters of the mobile landscape. Rather than develop campaigns tailored specifically for smartphone users, many marketing professionals are content or resigned to posting staid print and broadcast copy on company websites rather than creating dynamic and interactive copy targeted at savvy, often prosperous mobile phone users.
Not only are these agencies failing to fully engage the exploding mobile market, that market’s exponential growth threatens to soon render ad industry laggards irrelevant. Seem extreme? Consider this: Oft-cited figures estimate that mobile devices outnumber desktop computers by a four-to-one ratio. Additionally:
http://www.forbes.com/sites/ciocentral/2012/04/08/agencies-should-reap-big-profits-from-move-into-mobile-ads/
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