Although brands are being very creative in their campaigns and many digital agencies, creative agencies or consultants are helping them to come up with the best campaign to suit their needs, however most of the campaign-focused Facebook applications can be divided into 5 broad categories.
1. Static content campaigns for awareness
2. Sweepstakes, quizzes and polls
3. Ideation contests
4. Loyalty campaigns
5. Social gaming
Let us go through examples of each type of campaign along with the brand who has done the same
http://www.paulwriter.com/resources/case-studies/item/565-facebook-application-for-consumer-engagement?utm_source=Paul+Writer+Weekly+Digest+%7C+12+April+2012&utm_campaign=MBS+apr+12&utm_medium=email
Article is a contribution by Anurag Chatterjee who is a Key Account Manager with Jade Magnet
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