Social media engagement is a great way to form deep relationships with your customers. One way to engage your audience and build loyalty is by offering special promotions. As with any advertising or marketing promotion, you must include a clear call-to-action.
To help you get started with social promotions, I’ve listed out several types of calls-to-actions, how to write a strong call-to-action and how to track the success of your social promotions — examples included (scroll down a bit)!
http://www.nimble.com/blog/2012/03/28/how-to-create-a-successful-social-media-call-to-action/
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