Sunday, April 22, 2012

Best in Outdoor: TNT’s ‘Don’t press that button!’

This made-for-viral campaign was created to introduce the TNT TV channel in Belgium. A large red button was placed in the middle of a quiet Flemish town, along with a ‘Push to add drama’ sign. Cue the action. Watch the video below to see a great example of multichannel marketing and creative thinking. More than 24m views and 225,000+ likes on YouTube in the space of a week is some going.

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