Curriculum Vitae

"The purpose of business is to create and keep a customer"

This Curriculum Vitae of

Parokkaran Mathew Anthony

outlines 28 years of effort in the pursuit of this objective

Name : Parokkaran Mathew Anthony

Date of Birth : April 20, 1959 (49 years)

Address : 18, 'Alleluia'

Haralur Road, Next to Mahaveer Pearl

HSR PO; Bangalore 560 102

India

Ph : 0-9322312363

Educational Qualification : Bachelor of Arts (Econs. Hons.)

St. Xavier's College, Bombay Univ, India

1981

Last Employment : : Vice President - Rapp Collins India, Mumbai

A Mudra Group Venture

One of the largest direct marketing communications co., globally

6^th September 2002 to 5th September 2008

Previous Employment : General Manager – Wunderman, Bangalore

A leading direct marketing company, globally

1^st July 1998 – August 30, 2002

Clients: IBM, BPL Mobile

Last to Last : AVP & Client Services Director

Chaitra Leo Burnett, Bangalore

15^th February 1995 to June 30, 1998

: Businesses Handled

· BPL Ltd (Washing Machine); Coats India (Threads)

Employment History 2^nd July 1980 - 30^th Sept 1981

The Beginning… Editorial Asst./Advertisement Exec

Indian & Eastern Engineer, Bombay

1^st Dec 1981 - 30^th April 1982

Advertisement Executive

Keynote Magazine, Bombay

1^st June 1982 - 15^th Sept 1982

Marketing Executive

CRY - Child Relief & You, Bombay

1^st Nov 1982 - 20^th June 1984

Account Executive

Trikaya Advertising, Bombay

Accounts Handled:

· Staminade (Health Beverage)

· DHL Courier Service; Bombay Magazine

21^st June 1984 - 30^th June 1986

Senior Account Executive

Everest Advertising, Bombay

Accounts Handled:

· Herbertsons (Bagpiper)

· Swissair; Mahindra & Mahindra (LCV/Tractors)

· Alembic (Glycodin)

· Teksons (Radiators)

: 2^nd July 1986 - 31^st March 1990

Account Supervisor

Ogilvy & Mather Advertising, Bangalore

Accounts Handled:

· Brooke Bond India Ltd (Beverages - Bru, Rich Cafe)

· Titan Industries (Watches); Mothercare (Retail)

· Kissan Products (Ketchup/Sauce); Wiltech

Selected for Ogilvy & Mather Int'l

Training Programme in 1987

Employment History : 2^nd April 1990 - 9^th August 1991

(Cont'd) Account Supervisor

Ogilvy & Mather Direct, Bangalore

Accounts Handled :

· Philips; Welcomgroup Hotels

· British Airways; American Express

· Birla 3M

Self-employed; set up:

Results Integrated Communications

September 1991

Datatalk Services (I) Pvt Ltd

(A database management and telemarketing co)

July 1993

Clients serviced:

Standard Chartered Bank India BankCard Centre

- Teleservices, telemarketing, back office / verification of applications

HongkongBank

- Card authorisation services

Major Projects:

Hindustan Levers (Mentadent Dental Check-up Camp)

Asian Paints (Seminar)

Sprint RPG (Seminar)

Major Achievement:

Bangalore Retail Outlet Study

Mathew Anthony