In this video I interview Amber Naslund, co-author of the new book The Now Revolution and VP of social strategy at Radian6.
Amber shares why social media monitoring is so important and what you need to monitor to get the most value out of your social media activities.
You’ll find out why social media is the new phone and what this means to your business. Be sure to check out the takeaways below after you watch the video.
Here are some of the things you’ll learn in this video:
- How to find out what people are saying, what your competition is doing and what’s happening in your industry
- How to tie your monitoring back to metrics to measure social media results to improve awareness, sales and loyalty
- What the Red Cross does right in social media
- How blogging and social media impact your metrics
- Whether controversy is a good idea on your blog
- Where to learn how to integrate social media into your business
Read the book Amber co-authored with Jay Baer, The Now Revolution, to find out how to be a social company and how to engineer social from the inside out. And connect with Amber on Twitter @ambercadabra, at Radian6 and on her blog, Brass Tack Thinking.
1 comment:
Thanks for the excellent video! You make great points about how Social Media Monitoring can grow one's business.
If I may, I'd like to bring up an excellent tool for our said subject: Evoapp.
You should also check out EvoApp!
EvoApp is a centralized portal that does volumetric and sentiment analysis for all forms of communications including, but not limited to, emails, phone calls and all social media types such as twitter, blogs, social feeds etc. You can use the social media module to look at before and after marketing campaigns and do competitive analysis, sentiment analysis, media monitoring, etc..
You can use the direct communications module which archives and rates the polarity (positive to neutral to negative) of your customer’s communications to the company by tying into the email, phone, etc. This module I.D.’s problematic discussions quickly and allows you to pre-emptively rectify customer issues.
EvoApp in a nutshell: an interactive, integrated communications hub for visualizing, analyzing and interacting with the entire communications heartbeat of an enterprise. It goes beyond just social media monitoring, something we like to call "Relationship Intelligence".
Let me know if you have any questions or comments :)
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