Many business leaders are mystified about how to reach potential customers on social networks such as Facebook. Professor Mikolaj Jan Piskorski provides a fresh look into the interpersonal dynamics of these sites and offers guidance for approaching these tantalizing markets. Key concepts include:
- Online social networks are most useful when they address failures in the real world.
- Pictures are the killer app of social networks.
- Women and men use these sites differently.
- Businesses shouldn't consider SNs as just another channel.
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