Saturday, December 20, 2014

The Consumer Factor - Books on Different Fields

Books / My reading

Because books are an amazing source of knowledge and learning and because education is something you need to do throughout your all career, this page is dedicated to my reading in the different fields discussed on The Consumer Factor.
“Education is the mother of leadership.”Wendell L. Willkie
You will find a list a great books about Consumer Behavior, Market Research, Consumer Insights, Neuromarketing, Sensory Marketing,  Shopper Marketing, advertising and marketing in general.

 Consumer Behavior

Consumer BehaviorTitle : Consumer Behavior – 10th Edition
Author : Michael R. Solomon
Publisher : Prentice Hall
Description : “Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.”

Marketing Management

Marketing ManagementTitle : Marketing Management – 14th Edition
Author : Philip Kotler
Publisher : Prentice Hall
Description : “Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information.”

Neuromarketing in Action

Neuromarketing in actionTitle : Neuromarketing in Action : How to Talk and Sell to the Brain
Authors : Michel Badoc and Patrick Georges
Publisher : Kogan Page
Description : “Providing a focused and in-depth examination of marketing research that studies consumers’ sensorimotor, cognitive and affective responses to marketing stimuli, Neuromarketing in Action shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool.”


InfluenceTitle : Influence: The Psychology of Persuasion
Author : Robert Cialdini
Publisher : First Editions
Description : “Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.”

Inside the Mind of the Shopper

inside-the-mind-of-the-shopperTitle : Inside the Mind of the Shopper : The Science of Retailing
Author : Herb Sorensen
Publisher : Prentice Hall
Description : “What do you really do when you shop? The answers are fascinating and, for retailers, they’re cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities.”


BuyologyTitle : Buyology : Truth and Lies About Why We Buy
Author : Martin Lindstrom
Publisher : Crown Business
Description : “In Buyology, Lindstrom, who was voted one of Time Magazine’s most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.”


NeuromarketingTitle : Neuromarketing : Understanding the Buy Buttons in Your Customer’s Brain
Authors : Patrick Renvoise and Christophe Morin
Publisher : Thomas Nelson Publishers
Description : “Neuromarketing Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.”


ConsumerologyTitle : Consumerology: The Truth About Consumers and the Psychology of Shopping
Author : Philip Graves
Publisher : Nicholas Brealey Publishing
Description : “Market research is a myth. Philip Graves, one of the world’s leading experts in consumer behaviour, reveals why the findings obtained from most market research are completely unreliable. Whether it is company executives seeking to define their corporate strategy or politicians wanting to understand the electorate, the idea that questions answered on a questionnaire or discussed in a focus group can provide useful insights on which to base business decisions is the cause of product failures, political blunders and wasted billions.”

Predictably Irrational

Predictably IrrationalTitle : Predictably Irrational: The Hidden Forces that Shape Our Decisions
Author : Dan Ariely
Publisher : HarperCollins
Description : “When we make decisions we think we’re in control, making rational choices. But are we? Entertaining and surprising, Ariely unmasks the subtle but powerful tricks that our minds play on us.”

Why We Buy

Why we BuyTitle : Why We Buy: The Science Of Shopping
Author : Paco Underhill
Publisher : Simon & Schuster
Description : “Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as “a Sherlock Holmes for retailers,” author and research company CEO Paco Underhill answers with a definitive “yes” in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research — in shopping malls, department stores, and supermarkets across America.”

Big Data

Big Data: A Revolution That Will Transform How We Live, Work, and Think
Title: Big Data: A Revolution That Will Transform How We Live, Work, and Think
Authors: Viktor Mayer-Schonberger & Kenneth Neil Cukier
Publisher: Eamon Dolan
Description : “A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large. Which paint color is most likely to tell you that a used car is in good shape? How can officials identify the most dangerous New York City manholes before they explode? And how did Google searches predict the spread of the H1N1 flu outbreak? The key to answering these questions, and many more, is big data.”

Market Research in a Week

Market Research in a Week: Teach YourselfTitle: Market Research in a Week: Teach Yourself
Author: Judy Bartkowiak
Publisher: Teach Yourself
Description : “The ability to research the market for a product or service is crucial for anyone who wants to advance their career. Written by Judy Bartkowiak, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order understand your consumers.”


Brainfluence: 100 Ways to Persuade and Convince Consumers with NeuromarketingTitle: Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Author: Roger Dooley
Publisher: John Wiley & Sons
Description : “Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer’s preference, what a customer reacts to, and why consumers make certain decisions.”


Emotionomics: Leveraging Emotions for Business SuccessTitle: Emotionomics: Leveraging Emotions for Business Success
Author: Dan Hill
Publisher: Kogan Page
Description : “Emotionomics looks at emotions in terms of business opportunities, both in the marketplace and in the workplace.  In today’s highly competitive marketplace where many products look alike, a product’s emotional benefit can make the difference.  Moreover, a company with an emotionally engaged workforce will undoubtedly achieve competitive advantage.”

Ogilvy on Advertising

Ogilvy on AdvertisingTitle: Ogilvy on Advertising
Author: David Ogilvy
Publisher: Prion Books Ltd
Description : “A candid and indispensable primer on all aspects of advertising from the man Time has called ‘the most sought after wizard in the business’.”

Confessions of an Advertising Man

Confessions of an advertising manTitle: Confessions of an Advertising Man
Author: David Ogilvy
Publisher: Southbank Publishing
Description : “Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.”

The 22 Immutable Laws of Branding

The 22 Immutable Laws of BrandingTitle: The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Authors: Al Ries & Laura Ries
Publisher: HarperBusiness
Description : “Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.”

Neuromarketing For Dummies

Neuromarketing For DummiesTitle: Neuromarketing For Dummies
Authors: Stephen Genco, Andrew Pohlmann & Peter Steidl
Publisher: For Dummies
Description : “Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage.”

Data-Driven Marketing

Data-Driven MarketingTitle: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Author: Mark Jeffery
Publisher: Wiley
Description : “In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what’s working and what’s wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing.”

The Buying Brain

The Buying BrainTitle: The Buying Brain: Secrets for Selling to the Subconscious Mind
Author: A. K. Pradeep
Publisher: Wiley
Description : “As much as 95% of our decisions are made by the subconscious mind. As a result, the world’s largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.”

The Upside of Irrationality

The Upside of IrrationalityTitle: The Upside of Irrationality: The Unexpected Benefits of Defying Logic
Author: Dan Ariely
Publisher: Harper Perennial
Description : “In The Upside of Irrationality, Dan Ariely exposes the surprising negative and positive effects irrationality can have on our lives.”


Fascinate: Your 7 Triggers to Persuasion and CaptivationTitle: Fascinate: Your 7 Triggers to Persuasion and Captivation
Author: Sally Hogshead
Publisher: Harper Business
Description : “In Fascinate, advertising and media personality Sally Hogshead explores what triggers fascination—one of the most powerful ways to attract attention and influence behavior—and explains how companies can use these concepts to make their products and ideas irresistible to consumers. ”


Spent: Sex, Evolution, and Consumer BehaviorTitle: Spent: Sex, Evolution, and Consumer Behavior
Author: Geoffrey Miller
Publisher: Penguin Books
Description : “Illuminating the hidden reasons for why we buy what we do, Spent applies evolutionary psychology to the sensual wonderland of marketing and perceived status that is American consumer culture.”

The Copywriter’s Handbook

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That SellsTitle: The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells
Author: Robert W. Bly
Publisher: Holt Paperbacks
Description : “This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers… even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention–and sell more products.”

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