Bangalore, 17th June 2014:Position2 wrapped up the Bangalore chapter of its digital marketing conference, ‘Digital Now’ in association with Google. The event was held at the Taj West End on Race Course Road, Bangalore. The event focused on enumerating the advantages of digital marketing for brands who are not practicing it. Over 100 brand owners and entrepreneurs attended the event.
Speaking on the occasion Mr. Vinod Nambiar, MD Position2 said, “We, at Position2, have always believed in the power of educating the market. We are happy to restart our education series ‘Digital Now’ and are very glad to have Google associated with us. We look forward to organizing more of these across the country”.
The expert panelists from the digital marketing industry were: Mr. Akshay Sonthalia, Strategic Partnership Manager, Google, who was also the key note speaker; Mr. Hemanth Soreng, Director, Social Media Week; Mr. Gaurav Singh Kushwaha CEO & Founder, Bluestone.com; Mr. Mathew Anthony, Consultant, IMC & loyalty management and Mr. Sanjay Padode, Secretary, Centre For Developmental Education, IFIM.
The panel discussed the evolution of digital marketing in India, the importance of moving from traditional marketing to digital marketing, the measurability of digital marketing and the future of business models.