Thursday, May 15, 2014

Digital Video Advertising: Aggressive Spending And Increased Ad Availability Is Putting Ads On Every Screen

Online videos ads are one one of the fastest-growing ad mediums, far outpacing growth in spending on television and other digital formats. Correspondingly, online video ad viewership exploded in 2013, reaching over 35 billion views in the U.S. in December.
It's not hard to understand what makes online video so compelling to advertisers. Video ads provide a level of visual and narrative richness that nearly equals television, while offering all the advantages of digital, including advanced targeting, tracking, and increasingly, automated buying of video ad units.
In a new report from BI Intelligence we explore the key drivers of the skyrocketing growth of video ads, examine the cost and performance of the emerging digital ad format, and look at the major players that are shaping the industry.
Here are some of the key trends we explore in the report:
In full, the report:

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