New media. New technology. Fractured audiences. The golden age of the 30-second TV commercial has given way to messages carefully crafted for an audience of one. These days, billboards talk back and marketers know more about us, including where we are, what we believe, and whom we talk to, than even our closest friends. Teaming up with theAtlantic.com,What Matters takes a look at the new golden age of marketing.
26 October 2011
Banks, restaurants, and retailers of all kinds have a plan to sell you everything from your next meal to your next mortgage, all from the comfort of your cell phone. McKinsey’s Dave Edelman and Jack Stephenson, head of mobile marketing and ecommerce at JPMorgan Chase, recently sat down to talk about the future of mobile marketing.
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26 October 2011
Not everyone sees the rapid advance of social media and digital technology as an unalloyed good. For a different view of where technology is taking us, we called Gary Shteyngart, author of the best-selling novel Super Sad True Love Story.
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26 October 2011
“If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. Therein lies the pickle.”
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By Vipin Jain
26 October 2011
New technologies are available now—or will be soon—that have the potential to transform the humdrum shopping experience into something delightful and engaging. Here’s a preview of your shopping future.
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