According to a recent study from research firm Focus B2B Marketers and B2C Marketers have many different priorities but they agree wholeheartedly on one thing.
B2B Marketing and B2C Marketing… two very distinctly different forms of marketing for sure. B2C is more product driven whereas B2B is centered more on relationships. There are of course many more differentiators but you get the idea…
As you’ll see from the chart below, B2B Marketers put more emphasis and importance on acquiring leads than their B2B Marketing counterparts. Conversely the B2C Marketers place a higher value on understanding their audience.
But when it comes to building the all-important brand awareness… well there they are in complete agreement.
It was a little disconcerting to see the B2B Markters not placing as high a value on understanding their audience as their B2C brethren. I would not-so-gently remind them that Even Though It’s Called B2B, There’s Still A “C” On The Other End – a post I wrote back in May that should be must reading for ALL B2B Marketers IMHO.
In terms of what’s most important in supporting their marketing objectives, both B2B and B2C marketers both agree that content is king but they differ on what kind of content is the key with the one major difference being in the use of White Papers where B2B Marketers place a signficantly higher value than do their B2C counterparts.
Are you a B2B Marketer or B2C Marketer?
If so, what are your thoughts on all this?
Would you place a higher/lesser value on anything than what is highlighted in these charts?
Sources: eMarketer, B2B Marketers Want Sales – B2C Marketers Want Better Understanding Of Audience