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Thursday, January 16, 2014

Top 10 Marketing Failures: Coke, Ford, Netflix

Posted by Mathew Anthony at Thursday, January 16, 2014
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Professional Profile

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Mathew Anthony
Bangalore, Karnataka, India
Driving growth at GrayMatter Software Services as Chief Marketing Officer with potent mix of talent, tools, techniques and customer intelligence. Industry / Academic Experience: Three Decades in Industry as a Marketing Communication Professional and 4 Years in the Education Domain as Academic Head – Marketing, Leadership & Innovation Programs, iNurture Education Solutions, Bangalore (including Dean – iNurture Galileo MBA ESG Program in Sports Management, Paris France). Formerly Director, Direct Marketing, Aimia India - a global leader in loyalty management (Aeroplan Canada, Nectar UK, Air Miles, Middle East). Managed Bangalore Branch of Wunderman India, set up Rapp India (part of OMNICOM group) for Mudra Communications, and led RMG Connect, a JWT company, as Managing Partner & Senior Vice President. Contact Details: Mobile: 9740080263 / LinkedIn: www.linkedin.com/in/mathewanthony/ Twitter: @mathanth / Email: mathew.anthony@gmail.com / Blog: www.matchatter.blogspot.com with over 2,30,000+ views. Specialties: Educational Pedagogy, Integrated Marketing Communications, Brand Identity Development, Relationship Marketing, CRM, Analytics and Business Creativity Workshops.
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