Alex Kutsishin is president of FiddleFly, which provides tools for building mobile Web sites.
Like cautious children learning to swim without floaties or ride a bicycle without training wheels, an astounding number of advertising agencies have done little more than dip their collective toes into the waters of the mobile landscape. Rather than develop campaigns tailored specifically for smartphone users, many marketing professionals are content or resigned to posting staid print and broadcast copy on company websites rather than creating dynamic and interactive copy targeted at savvy, often prosperous mobile phone users.
Not only are these agencies failing to fully engage the exploding mobile market, that market’s exponential growth threatens to soon render ad industry laggards irrelevant. Seem extreme? Consider this: Oft-cited figures estimate that mobile devices outnumber desktop computers by a four-to-one ratio. Additionally:
http://www.forbes.com/sites/ciocentral/2012/04/08/agencies-should-reap-big-profits-from-move-into-mobile-ads/
Like cautious children learning to swim without floaties or ride a bicycle without training wheels, an astounding number of advertising agencies have done little more than dip their collective toes into the waters of the mobile landscape. Rather than develop campaigns tailored specifically for smartphone users, many marketing professionals are content or resigned to posting staid print and broadcast copy on company websites rather than creating dynamic and interactive copy targeted at savvy, often prosperous mobile phone users.
Not only are these agencies failing to fully engage the exploding mobile market, that market’s exponential growth threatens to soon render ad industry laggards irrelevant. Seem extreme? Consider this: Oft-cited figures estimate that mobile devices outnumber desktop computers by a four-to-one ratio. Additionally:
http://www.forbes.com/sites/ciocentral/2012/04/08/agencies-should-reap-big-profits-from-move-into-mobile-ads/
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