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Curated by Mathew Anthony for those who want to get, keep and grow their customers ... and some trending issues

Thursday, April 28, 2011

Marketing to motivate 1 Key marketing trends in 2011


In This Issue
+How-To: Marketing to Motivate—The Secret of Intrinsic Rewards
+PRO: Your Guide to Successful Social Media Marketing
+Survey Says: 2011 Trends—Marketers Struggle to Use Customer Data
+Quick Take: Three Tips for Making Smart Hires
+My View: Is the Flip a Flop?
Mathew Anthony at Thursday, April 28, 2011
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Mathew Anthony
Bangalore, Karnataka, India
Driving growth at GrayMatter Software Services as Chief Marketing Officer with potent mix of talent, tools, techniques and customer intelligence. Industry / Academic Experience: Three Decades in Industry as a Marketing Communication Professional and 4 Years in the Education Domain as Academic Head – Marketing, Leadership & Innovation Programs, iNurture Education Solutions, Bangalore (including Dean – iNurture Galileo MBA ESG Program in Sports Management, Paris France). Formerly Director, Direct Marketing, Aimia India - a global leader in loyalty management (Aeroplan Canada, Nectar UK, Air Miles, Middle East). Managed Bangalore Branch of Wunderman India, set up Rapp India (part of OMNICOM group) for Mudra Communications, and led RMG Connect, a JWT company, as Managing Partner & Senior Vice President. Contact Details: Mobile: 9740080263 / LinkedIn: www.linkedin.com/in/mathewanthony/ Twitter: @mathanth / Email: mathew.anthony@gmail.com / Blog: www.matchatter.blogspot.com with over 2,30,000+ views. Specialties: Educational Pedagogy, Integrated Marketing Communications, Brand Identity Development, Relationship Marketing, CRM, Analytics and Business Creativity Workshops.
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