StratChat

Curated by Mathew Anthony for those who want to get, keep and grow their customers ... and some trending issues

Tuesday, April 26, 2011


	The Business Impact Of Customer Experience, 2010 [paper]
	Conversational Marketing: What's Next in Customer Engagement [paper]
	The ROI of Marketing Automation [paper]
	5 Biggest Blunders with Enterprise Social Software and How to Avoid Them [paper]
	Social Media and Marketing: Transitioning from Listening to Customer Engagement[paper]
	Revenue Cycle Analytics [paper]
	If you need help, please email service@customerthink.com

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Mathew Anthony: Bangalore, Karnataka, India; Driving growth at GrayMatter Software Services as Chief Marketing Officer with potent mix of talent, tools, techniques and customer intelligence. Industry / Academic Experience: Three Decades in Industry as a Marketing Communication Professional and 4 Years in the Education Domain as Academic Head – Marketing, Leadership & Innovation Programs, iNurture Education Solutions, Bangalore (including Dean – iNurture Galileo MBA ESG Program in Sports Management, Paris France). Formerly Director, Direct Marketing, Aimia India - a global leader in loyalty management (Aeroplan Canada, Nectar UK, Air Miles, Middle East). Managed Bangalore Branch of Wunderman India, set up Rapp India (part of OMNICOM group) for Mudra Communications, and led RMG Connect, a JWT company, as Managing Partner & Senior Vice President. Contact Details: Mobile: 9740080263 / LinkedIn: www.linkedin.com/in/mathewanthony/ Twitter: @mathanth / Email: mathew.anthony@gmail.com / Blog: www.matchatter.blogspot.com with over 2,30,000+ views. Specialties: Educational Pedagogy, Integrated Marketing Communications, Brand Identity Development, Relationship Marketing, CRM, Analytics and Business Creativity Workshops.

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